Stealing Headlines: The Fad Will Never Die

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Jon Morrow's free book promises a fast and easy way to make your blog go viral. 

Who doesn't want to go viral? And his approach is rather simple. That is of course IF you know a lot of stuff...

Have you ever had the feeling of déjà vu when browsing a Cosmo, a Vogue, a Vanity Fair or Elle magazine? Jon has basically uncovered the formula to writing headlines. The key is to steal these titles but to limit yourself to one one per week otherwise, well, I'll let YOU figure out why it would just be too much.

I've already written one article based on his magic formula. 15 Sure Ways To Know He's Cheating On You. The post may not have gone viral per say, but within one day Blogger reported 40 hits. To me, that's a huge difference when a normal post will draw in only about 30 hits on the first day.

Here's a variety of samples suggested by Headline Hacks:

1. 5 Warning Signs That You're about to Get Audited by the IRS
2. Warning: Testimonials without Proof Can Land You in Jail
3. Can We Really Trust PayPal?
4. The Shocking Truth about Twitter
5. How Doctors Gamble with Your Life: 7 Ways to Protect Yourself
6. 13 Things Your Financial Advisor Won't Tell You
7. The Zen of Rush-Hour Traffic
8. Can't Keep up? 11 Ways to Simplify Your Gmail Inbox
9. The Minimalist Guide to Cooking a Nutritious Dinner
10. How to End a Dating Disaster Without Being Rude or Losing Your Cool
11. Tiger's Top 10 Tips for Improving Your Golf Swing
12. The Tony Soprano School of Leadership

Chances are you've seen these exact titles in your favorite magazine... And you know what? Jon is absolutely right about one thing: marketers copy each other all the time and have been doing so ever since the invention of printing.

My problem with his formula is this: I really don't know jack shit. I know a little about a whole lotta stuff but I'm far from being an expert on any topic. ANY topic! What scares me even more is what I chose to write about when applying his formula. Cheating. Yeah, like that's all I could come up with... And now I should be wearing the scarlet letter on all my clothes. A sad and heartbreaking thought when you think of how highly loyal of a person I am.

So this being said: should you read this 55-page book? Yes. You can find the link on my sidebar. At least download it and take a gander. It will open your eyes and give you a new outlook on things. If not on your own writing, at least on how you view magazines and the world of marketing. It's an eye opener and a head shaker, so go ahead and start shaking!